For instant itchiness relief
This project is part of a module called I'll Take 9 during my study in Royal College of Art and Imperial College London. This is an exercise for innovative approach to manufacturing and brand design. The final deliverable was to produce 9 identical items for the given brand and product type only using the facilities in school. It is very different than making single prototype: one thing you can fiddle with to make work, but fiddling with nine isn't practical. The project only ran for 4 weeks, from design to manufacture. Our team, David Damshek, Marie Tricaud, and me, was given the brand - Fortnum & Mason and the product - backscratcher.
Backscratcher is usually considered as a cheap product. In our design, we not only take care of the aesthetic but also the experience of the product - an elegant way for relieving an itchy back. A soft scarf slides between two pieces of wood, each of them casted with a massage pattern. When pulling on the fabric, it locks in between the two parts, creating a double sided backscratcher which you can use in the same way you would use a towel to swipe your back. The object itself is reflecting Fortnum and Mason’s brand essence - floral patterns, organic shapes, soft materials convey a luxury feeling to this product.